Citadel, a doctor electronic advertising and marketing agency, reveals an increased search engine optimization service for plastic surgeons, focusing on on-line presence, client interaction, and technique growth. Lauren's focus on ROI and enthusiasm for finding the essential information that change projects from excellent to excellent include establishing a grand range multivariate examination structure using fractional factorial analysis for understanding ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a forecast strategy for anticipating ROI before media financial investment.
A 25-year veteran in the health care marketing and advertising area, Tracey began her job as a firm account person for a variety of pharma brand names and later pioneered the advertising and marketing initiative to launch a first-of-its kind site in the glasses and eyecare area.
It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental distinction in the industry. She thinks Underscore is the version for just how media and advertising and marketing firms should, and will, evolve in the future.
While at Underscore, she spent three years showing Internet search engine Advertising at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they figured out how to map Nielsen information to Yahoo's audience base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.
A 25-year veteran in the health care marketing and advertising area, Tracey began her job as a firm account person for a variety of pharma brand names and later pioneered the advertising and marketing initiative to launch a first-of-its kind site in the glasses and eyecare area.
It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental distinction in the industry. She thinks Underscore is the version for just how media and advertising and marketing firms should, and will, evolve in the future.
While at Underscore, she spent three years showing Internet search engine Advertising at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they figured out how to map Nielsen information to Yahoo's audience base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.