Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising firm, reveals a broadened SEO service for plastic surgeons, focusing on on-line presence, client interaction, and method development. In her previous role as VP of Biddable Media Daga specialized in the advertising of wellness & health brands through all lifecycle phases: starting from scientific test recruitment projects, with the pre-launch market-shaping, launch and marketing phase, ending with license expiration and advertising sunsetting.
A 25-year expert in the health care marketing and advertising area, Tracey started her career as an agency account individual for a range of pharma brands and later on spearheaded the advertising and marketing initiative to launch a first-of-its kind website in the glasses and eyecare space.
It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, an essential differentiation in the sector. She thinks Underscore is the design for exactly how media and marketing firms should, and will, progress in the future.
While at Underscore, she spent three years instructing Online search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years back, when they identified just how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.