Citadel, a specialist Fortress Surgeon Digital Marketing advertising and marketing company, introduces a broadened SEO solution for cosmetic surgeons, focusing on on-line visibility, client interaction, and method development. Lauren's concentrate on ROI and enthusiasm for finding the crucial details that transform campaigns from excellent to great include developing a grand scale multivariate examination structure using fractional factorial evaluation for recognizing ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a forecast method for forecasting ROI before media investment.
A 25-year veteran in the health care marketing and advertising space, Tracey started her career as a company account individual for an array of pharma brands and later on led the marketing effort to release a first-of-its kind portal in the eyewear and eyecare room.
It was these early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental distinction in the sector. She believes Underscore is the version for just how media and advertising firms should, and will, advance in the future.
While at Underscore, she spent 3 years educating Internet search engine Marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years ago, when they found out exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.