Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing agency, introduces an increased search engine optimization service for plastic surgeons, concentrating on on-line exposure, individual interaction, and method development. In her previous duty as VP of Biddable Media Daga focused on the advertising of health & wellness brands through all lifecycle phases: beginning with medical test recruitment projects, via the pre-launch market-shaping, launch and advertising stage, finishing with patent expiration and advertising and marketing sunsetting.
A 25-year expert in the healthcare marketing and advertising area, Tracey started her occupation as a firm account person for a variety of pharma brands and later pioneered the marketing effort to introduce a first-of-its kind site in the glasses and eyecare room.
It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, an essential distinction in the sector. She thinks Underscore is the version for how media and advertising and marketing agencies should, and will, advance in the future.
While at Underscore, she invested 3 years educating Online search engine Advertising at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they identified how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.