Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing company, introduces an expanded SEO service for cosmetic surgeons, focusing on online exposure, client involvement, and method development. Lauren's concentrate on ROI and passion for locating the essential information that change projects from excellent to great include establishing a grand range multivariate examination structure utilizing fractional factorial analysis for recognizing ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating an estimate technique for predicting ROI before media financial investment.
A 25-year professional in the health care marketing and advertising room, Tracey started her profession as a firm account individual for an array of pharma brand names and later headed the marketing effort to introduce a first-of-its kind website in the glasses and eyecare space.
It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental distinction in the sector. She believes Underscore is the model for just how media and advertising and marketing companies should, and will, evolve in the future.
While at Underscore, she invested three years educating Search Engine Marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they found out just how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.