Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising agency, introduces an increased SEO service for cosmetic surgeons, concentrating on on-line visibility, individual engagement, and method development. Lauren's focus on ROI and interest for finding the important information that change projects from excellent to fantastic consist of establishing a grand range multivariate test framework utilizing fractional factorial evaluation for comprehending ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and creating an estimate technique for anticipating ROI prior to media investment.
One of the things Martin enjoys most regarding his duty is the opportunity to study and understand the nuances of both established and brand-new markets, and via expanding his understanding of them try to find the Holy Grail of product-market fit.
He leads a team of media strategy, media preparation, media purchasing and media execution experts who collaboratively make certain that campaign objectives are accomplished in order to make the most of involvements and ROI. Lauren's career in digital and media started in the 90's, just as digital ended up being a viable marketing network.
While at Underscore, she spent 3 years instructing Online search engine Advertising at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they figured out how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail purchase.