Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising and marketing agency, introduces an increased search engine optimization service for cosmetic surgeons, focusing on online visibility, individual interaction, and method growth. Lauren's concentrate on ROI and enthusiasm for discovering the vital details that transform campaigns from great to fantastic consist of establishing a grand scale multivariate test structure using fractional factorial analysis for understanding ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a projection strategy for predicting ROI prior to media financial investment.
One of the important things Martin takes pleasure in most about his duty is the chance to study and recognize the subtleties of both new and well established markets, and through expanding his understanding of them look for the Holy Grail of product-market fit.
It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the sector. She believes Underscore is the version for how media and advertising and marketing agencies should, and will, evolve in the future.
While at Underscore, she invested 3 years educating Online search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they figured out just how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.