Citadel, a specialist Fortress Surgeon Digital Marketing advertising and marketing firm, announces an increased search engine optimization service for plastic surgeons, concentrating on on-line exposure, patient engagement, and practice development. In her previous function as VP of Biddable Media Daga focused on the marketing of health and wellness & health brands through all lifecycle stages: starting from professional trial recruitment campaigns, through the pre-launch market-shaping, launch and marketing stage, ending with patent expiration and advertising sunsetting.
Among the things Martin delights in most concerning his role is the opportunity to study and understand the nuances of both well established and brand-new markets, and with expanding his understanding of them seek the Holy Grail of product-market fit.
It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, an essential distinction in the market. She thinks Underscore is the model for exactly how media and advertising and marketing companies should, and will, develop in the future.
While at Underscore, she spent 3 years showing Search Engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years ago, when they figured out exactly how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail purchase.