Citadel, a doctor digital advertising agency, introduces an increased search engine optimization service for plastic surgeons, focusing on on-line exposure, client involvement, and method growth. Lauren's concentrate on ROI and enthusiasm for finding the important information that transform campaigns from good to excellent consist of developing a grand scale multivariate test structure utilizing fractional factorial evaluation for comprehending ROI capacity in Fortress Surgeon Digital Marketing media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing an estimate strategy for predicting ROI prior to media financial investment.
A 25-year professional in the medical care marketing and advertising area, Tracey started her occupation as a company account individual for a range of pharma brand names and later spearheaded the advertising and marketing effort to introduce a first-of-its kind portal in the glasses and eyecare space.
It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental distinction in the industry. She thinks Underscore is the version for exactly how media and advertising agencies should, and will, advance in the future.
While at Underscore, she spent three years instructing Online search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they figured out exactly how to map Nielsen data to Yahoo's audience base and verify out ROI from digital media to retail acquisition.
A 25-year professional in the medical care marketing and advertising area, Tracey started her occupation as a company account individual for a range of pharma brand names and later spearheaded the advertising and marketing effort to introduce a first-of-its kind portal in the glasses and eyecare space.
It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental distinction in the industry. She thinks Underscore is the version for exactly how media and advertising agencies should, and will, advance in the future.
While at Underscore, she spent three years instructing Online search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they figured out exactly how to map Nielsen data to Yahoo's audience base and verify out ROI from digital media to retail acquisition.