Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising company, announces an expanded search engine optimization service for plastic surgeons, focusing on on-line presence, person engagement, and technique growth. In her previous function as VP of Biddable Media Daga concentrated on the advertising and marketing of health & wellness brand names with all lifecycle stages: beginning with professional test employment projects, with the pre-launch market-shaping, launch and promotional phase, finishing with license expiration and advertising sunsetting.
A 25-year veteran in the medical care marketing and advertising room, Tracey started her job as a company account person for a variety of pharma brands and later spearheaded the advertising effort to release a first-of-its kind website in the eyewear and eyecare space.
It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a basic differentiation in the industry. She believes Underscore is the design for exactly how media and advertising firms should, and will, develop in the future.
While at Underscore, she spent three years educating Search Engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years back, when they figured out just how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.