Citadel, a specialist electronic advertising firm, reveals an increased search engine optimization solution for plastic surgeons, concentrating on on-line visibility, client engagement, and practice development. In her previous role as VP of Biddable Media Daga specialized in the marketing of health & wellness brands with all lifecycle stages: starting from medical test employment projects, with the pre-launch market-shaping, launch and marketing phase, ending with patent expiry and advertising and Fortress Surgeon Digital Marketing sunsetting.
One of the important things Martin appreciates most about his function is the opportunity to research and comprehend the subtleties of both recognized and brand-new markets, and via expanding his understanding of them try to find the Holy Grail of product-market fit.
It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental differentiation in the sector. She thinks Underscore is the model for exactly how media and marketing companies should, and will, develop in the future.
While at Underscore, she invested three years educating Search Engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they found out just how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail acquisition.